PEOPLE ARE ASKING MORE QUESTIONS ABOUT THEIR MEAT.
Where did it come from? How was the animal raised? Can I trace it back to the source?
Today, quality means more than price, appearance and taste. Traceability, animal welfare, origin, and how animals are raised are becoming part of the buying decision, too.
And while demand for beef remains strong, what people are looking for is changing.
PEOPLE AREN’T WALKING AWAY FROM MEAT.
THEY’RE PAYING MORE ATTENTION TO THE MEAT THEY BUY.
Which raises a pretty important question:
IF YOU CARE WHERE YOUR BEEF COMES FROM, HOW DO YOU KNOW WHAT YOU’RE ACTUALLY BUYING?
SOURCES
FMI — The Food Industry Association & The Meat Foundation. The Power of Meat 2026. Published 2026. Annual research on U.S. meat and poultry shopper habits.
U.S. Department of Agriculture, Economic Research Service. Varied Interests Drive Growing Popularity of Local Foods. Amber Waves.
WHAT ACTUALLY DRIVES OUR PRICE
Every pound is a pound you actually cook.
This matters more than the sticker price. Our boxes contain no bone weight, no gristle, and no case-loss shrink. Cuts are hand-trimmed and individually vacuum-sealed, which means the pound you pay for is the pound that hits your pan.
US vs. TYPICAL
GROCERY-STORE BEEF
U.S. Department of Agriculture, Economic Research Service (USDA ERS). Cattle & Beef: Sector at a Glance;
U.S. Department of Agriculture, Food Safety and Inspection Service (USDA FSIS). Verifying that Records are Kept by Official Establishments that Grind Beef, FSIS Directive 5000.10.;
U.S. Department of Agriculture, Food Safety and Inspection Service (USDA FSIS). Mechanically Tenderized Beef;
U.S. Department of Agriculture, Economic Research Service (USDA ERS). Retailing & Wholesaling;
The Meat Institute / Technomic.Trust, Taste, and Transparency: A Conversation on What Really Drives Meat Demand;
U.S. Department of Agriculture, Food Safety and Inspection Service (USDA FSIS). Meat and Poultry Labeling Terms.
US vs. OTHER PREMIUM GRASS-FED BRANDS
US vs. OTHER PREMIUM GRASS-FED
QUARTER, HALF & FULL BEEF
